CASE STUDY
KEYS SOULCARE
After our successful 2021 partnership with Alicia Keys and ELF Cosmetics to launch her new skincare and beauty line, Keys Soulcare virtually, LDJ worked with the brand to launch the new “Make You” campaign, IRL in 2022. Our team helped create and produce a branded takeover of an iconic NYC venue, with Alicia stopping by to officially kick it all off. From branded moments and projection mapping to product trials, the event invited all attendees to get up close and personal with Keys Soulcare through engaging scenic and Instagrammable content. LDJ brought in all technical elements and managed all logistics for this one-night only event and produced all of the event creative.
